The Playing for Change Foundation has made a name for itself by opening culturally respectful music schools all over the world and is funded through benefit concerts and CD/DVD sales. The Tibetan people are now living in exile due to the Chinese occupation of Tibet. The Playing for Change foundation is sponsoring refugee camps and music schools for the refugees in Dharamsala, India to help these people preserve their culture while living in exile. By reaching out to young adults these posters will help to instill humanity and interconnectivity as an important part of the compassionate human being.
The Playing for Change Foundation began as a world-wide music video-project. A small team of videographers with basic sound-recording equipment traveled around the world and recorded local street performers performing songs such as “Stand By Me” and “One Love.” Once they had their footage it was edited together so that all of the international people sang the songs together. As the film crew traveled they became close with the locals they were working with in these poverty stricken areas, but despite their hard-times the locals were exceedingly generous and welcoming. From these local people the inspiration for the Playing for Change Foundation came about. Now through funds from benefit concerts and merchandise sales, the Playing for Change Foundation is building music schools and helping small villages and communities around the world become more educated and economically stable.
The music schools being built by the PFCF belong to the community in which they are built. The curriculum is based on local traditions and culture, therefore enriching the community by helping them sustain their way of life. Many of the areas in which the schools are established previously had no form of education for their children. Schools have been built in Rwanda for orphans on the 1994 genocide, Ghana where the PFCF school is the only tuition free education available, Dharamsala for Tibetan refugees in India, and several others including projects in Southern Africa and Nepal.
The PFCF is working hard to use music as a tool to educate, unite and bring peace to the world. Their work goes far and wide and is a conscious effort to put the power of music to good use. “Music is [their] ammunition.”
“In our ongoing effort to connect the world through music, we strive to:
- Continue progress with schools currently in development.
- Develop new music schools and programs.
- Establish valuable partnerships with other organizations.
- Expand the opportunities and resources available to communities in need.
- The platform established through music is one that all other forward thinking concepts can follow; by establishing this platform and sharing it with communities worldwide, we strive to be a part of the rising consciousness of the human race.
- The Playing For Change Foundation is committed to creating positive change through music education.
- Music is our ammunition.”
The Assignment:
Take a specific problem and make a set of advocacy posters that express the complex situation while remaining effective and poignent. Even thought the content is complicated a good design will be able to clearly communicate the issue while making a call to action.
